by Ángeles Iglesias Saniger | Aug 31, 2018 | Usabilidad
Usability Before we start talking about what usability is, we must do a brief retrospective to understand why it is necessary for the current sales system and in attracting potential consumers. A few years ago the interest of the companies was to distribute their...
by Ricardo Castellanos | Oct 17, 2017 | Social Media, Storytelling, Transmedia, Usabilidad, Vídeo Marketing
Transmedia, the future of the digital marketing. Today we have to talk about a phenomenon that has been gaining strength for a few years and that increasingly points to the development of strategy in digital agencies, the Transmedia Storytelling. It is a set of...
by Jordi Fernández | May 31, 2017 | Estrategia Digital, Uncategorized, Usabilidad
Usability in an electronic commerce is the first step to success. What is usability in an electronic commerce? Well, the web works well and the customer has a good experience when you visit your e-commerce. To have a good usability it is fundamental to understand how...