by Ángeles Iglesias Saniger | Sep 21, 2018 | Estrategia Digital, Storytelling
Advertising narratives What is the purpose of advertising narratives? We have already commented in some previous posts of our blog that today’s consumers are eager for new experiences. A brand that does not provide any kind of experience is forgotten or directly... 
by Ricardo Castellanos | Oct 17, 2017 | Social Media, Storytelling, Transmedia, Usabilidad, Vídeo Marketing
Transmedia, the future of the digital marketing. Today we have to talk about a phenomenon that has been gaining strength for a few years and that increasingly points to the development of strategy in digital agencies, the Transmedia Storytelling. It is a set of...
