by Ricardo Castellanos | Sep 21, 2018 | Estrategia Digital, Storytelling
Advertising narratives What is the purpose of advertising narratives? We have already commented in some previous posts of our blog that today’s consumers are eager for new experiences. A brand that does not provide any kind of experience is forgotten or directly... 
by Ricardo Castellanos | Sep 13, 2018 | Marketing de influencers, redes sociales
The KOL Surely we have all heard about the already coveted influencers, they seem the most effective weapon that brands have at this time. But there is a small group unknown and often ignored by the big brands, the so-called KOL (Key Opinion Leaders) or... 
by Ricardo Castellanos | Aug 31, 2018 | Usabilidad
Usability Before we start talking about what usability is, we must do a brief retrospective to understand why it is necessary for the current sales system and in attracting potential consumers. A few years ago the interest of the companies was to distribute their... 
by Ricardo Castellanos | Oct 17, 2017 | Social Media, Storytelling, Transmedia, Usabilidad, Vídeo Marketing
Transmedia, the future of the digital marketing. Today we have to talk about a phenomenon that has been gaining strength for a few years and that increasingly points to the development of strategy in digital agencies, the Transmedia Storytelling. It is a set of... 
by Ricardo Castellanos | Jul 17, 2017 | Estrategia Digital
We are going to talk about Google Audience Center If you are obsessed with the metrics and constant analysis of Google Analytics, Adwords, Adsense and everything that moves, what we are going to talk about today will please you, nothing more and nothing less than...
