It’s time to talk about e-mail marketing and its situation nowadays.

To see more clearly the answer to this question, we are going to give a few data, and that each one makes the decision that seems correct.

Today there are more than 4,300 million email accounts. That means that many people who use email, either to work or for private use.

95% of people who are online use e-mail and 91% say they check their email at least once a day. So there is realizing the number of inquiries we make to emails

Emails have a long life in your inbox. Until we do not decide to delete them they continue in our tray.

77% of consumers prefer to be contacted by email for marketing communications. We hate those intrusive phone calls where you do not see clearly what they are offering you and without being able to contrast the product.

The email allows you to be very personal, as personal as you want if you have data of the people to whom you will send the email. Therefore you can create a very specific contextual message.

Some data about rentability

Regarding the profitability of doing e-mail marketing, we have to know that the ROI (return on investment is 4,300%). For every euro you spend, you get a return of 43 euros.

Email is growing and 76% of marketers say they use email more now than they did three years ago.

With e-mail marketing, you can try to take care of your sales opportunities to convert them into customers.

The point of purchase is the beginning of the relationship with a customer. The mail is a means to continue offering useful information for your customers, strengthening the relationship with them, provided that it is done correctly and not intrusively.

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