Farma 5
The challenge
Farma 5 contacted us to develop a strategy to increase traffic and therefore the sales of an e-commerce they had. After an audit of what they had, we saw that the main thing was to create a new website, since the one they had was obsolete, poorly structured, unclear and not up-to-date, as should correspond to current times.
The solution
At Mixmedia Digital Marketing Agency, we discussed the type of e-commerce website they needed, and we concluded that within the pharmaceutical sector, a little serious, a more friendly design could also be made, better structured and made for conversion , which is after all the purpose we have in an ecommerce.
How do we achieve the goals?
Web design
We start from the corporate colors, through the logo they had. A basic structure was made but where everything they needed was collected: the home page, about Farma 5, the products and a contact page. We took a font like Montserrat, which is very pleasant to look at and read, and finally we assembled all the WooCommerce, products, product information, taxes, prices and a floating cart to make the purchase more visual.
Text and database integration
Once we had created and structured the entire website, we only needed to enter the texts, which were passed to us for the field we had set up and also some image. Finally, they asked us to transfer the entire database of their old WordPress website to the new one. They had to add some new products that they had bought for distribution.
Results
The result surprised us when we saw the Google analytics on your website. Since through a small campaign that was done through the social networks of a single product, we collected figures of 1,200 users in just four days. Organic ranking is also starting to work, thanks to the SEO that was done to the page and therefore sales are increasing remarkably.
