Láudano Magazine

The challenge

Láudano magazine contacted us to relaunch its digital magazine. They had a version that did not reflect the image and the contents of it. They did not comply with the design and usability web standards, at the same time that they lacked many technical details to enhance the magazine.

The solution

En Mixmedia Digital Marketing Agency, we conducted an SEO audit on the web of Láudano Magazine. We established a development and improvement strategy in three phases.

PHASE 1: SEO ONPAGE (Optimization of Technical SEO) This phase contemplates leaving the perfect web for indexing the search engines, architecture and usability, Once solved this would happen to the design and programming improvements. We would teach them how to optimize the contents of the articles, and then be able to make improvements to both old and new articles correctly.

PHASE 2: Design and usability In this phase we would implement all the changes to adapt the magazine to the desired design and to work correctly.

PHASE 3: Online sales module Already in this phase we would leave everything ready so that the physical magazine can be sold and distributed through the web.

How do we achieve the objectives?

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SEO audit

We made an analysis with various SEO tools on the entire Láudano Magazine website, accessibility, speed, user experience, servers, contents, URLs were verified and we realized that essential parts were missing for the proper functioning of the web.

Implementation of improvements

Once the study was completed, a plan was put in place to make all the necessary improvements to the web. We divide them into three phases:

PHASE 1: SEO ONPAGE (Optimization of Technical SEO).
PHASE 2: Design and usability.
PHASE 3: Online sales module.

Applying these improvements the web would be in full performance and operation.

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Content plan

Thanks to all the improvements, the magazine has increased visibility, improved its indexing, loads faster, positions better and is building a community around the digital magazine, while they can sell their physical magazine on the web.
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