by Ángeles Iglesias Saniger | Sep 21, 2018 | Estrategia Digital, Storytelling
Advertising narratives What is the purpose of advertising narratives? We have already commented in some previous posts of our blog that today’s consumers are eager for new experiences. A brand that does not provide any kind of experience is forgotten or directly... 
by Ángeles Iglesias Saniger | Sep 13, 2018 | Marketing de influencers, redes sociales
The KOL Surely we have all heard about the already coveted influencers, they seem the most effective weapon that brands have at this time. But there is a small group unknown and often ignored by the big brands, the so-called KOL (Key Opinion Leaders) or...
